Macallan The Archival Series - Folio 1
Bottle performance
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Lot number: 0510042
Winning bid: £300
Spectacular packaging for the latest Macallan release. Sold at Easter Elchies in May in a very limited 100 bottles, a further 1900 were made available online.
Said to be 12 years old
43%abv/70cl
Comes with a beautifully illustrated hardback book which revisits The Macallan's original print, press & film advertising campaign 1980-1994.
The first advertisement for The Macallan appeared in "The Times" newspaper, on the back page, next to the crossword, on 27th March, 1980.
The format was highly unusual; small scale, black and white ads, beautifully written in precise, witty prose. This was the forerunner of a long running and highly successful campaign which ran through to the early 1990s and established The Macallan's credentials as a brand.
The campaign was master-minded by creative director, David Holmes, and copywriter, Nick Salaman, under the auspices of the then London agency, Holmes Knight Ritchie.
In celebration of this remarkable campaign, David Cox brought back David Holmes and Nick Salaman to design a series of Macallan limited edition bottlings; within a beautiful tin, designed to look like a book, with an embossed lid featuring the illustration of the first advertisement, lie a bottle of Macallan in the sherried style of that era, a book introducing the campaign and a USB stick, with a filmed recording of David Holmes and Nick Salaman talking about the creation of the advertisement. A total of 2,000 tins will be available for purchase through the Macallan visitor centre shop, and through the website boutique via an online ballot for customers with UK addresses.
The book contains a USB stick continuing the advertising archive.
Folio 1 suggests there could be more to come ...