Covid-19 update

Jack Daniel's 1954 Gold Medal 1L

Jack Daniel's 1954 Gold Medal 1L
Rollover image to zoom. View large image
Jack Daniel's 1954 Gold Medal 1LJack Daniel's 1954 Gold Medal 1LJack Daniel's 1954 Gold Medal 1LJack Daniel's 1954 Gold Medal 1LJack Daniel's 1954 Gold Medal 1L
Winning bid: £210.00
Lot number: 067-5145

Jack Daniel's is a brand of sour mash Tennessee whiskey that is the highest selling American whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel's Distillery, which has been owned by the Brown-Forman Corporation since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county.

Although the product generally meets the regulatory criteria for classification as a straight bourbon, the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon.

This special bottle is the sixth in the Jack Daniels Gold Medal Series and honours the 1954 Brussels Belgium Star of Excellence. As usual, there is a heart-warming story of simple country folk associated with this bottling:

"The story goes that Reagor Motlow, one of Lem’s sons, received a letter about a whisky judging contest in Brussels, Belgium. He handed the letter to Herb Fanning, his right hand man and told him to take care of it. And indeed Herb did! He walked right out of the production line and pulled off the first three bottles and sent them on their way. According to Herb, when the folks from the advertising department found he had pulled whisky for the competition from the bottling line, they were a bit upset and asked him why he hadn’t looked for some special whisky for the judging. To this Herb exclaimed, “Why all Jack Daniels is special!”
Later Herb, in recalling the story said he figured he might get fired over that, but about that time letter came announcing that Jack Daniels had won the Star of Excellence!
The second letter seemed to set things right between Mr.Herb and the advertising team, because not only did Herb keep his job for many years before retiring, but he also appeared in quite a few Jack Daniel's ads. Herb became one of Lynchburg’s best known and much loved citizens and was a fixture on the Square until he passed away in 1997 at the ripe old age of 93. Herb’s lifelong love of and faith in Jack Daniels Tennessee Whiskey epitomizes the character of the people behind the Jack Daniel Brand."

43% ABV / 1L

Bottle Number: 42335

Please note the condition of the carton

Please examine all images of the lot, any packaging and labels carefully and satisfy yourself as to their condition before making a bid.

Featured in: The 67th Auction (October 28 – November 6, 2016)