Ballantine's 12 Year Old Art of Beyond Glass & Coaster
Lot number: 290237
Winning bid: £15
WARNING: PR AND MARKETING SPEAK ALERT!
Ballantine’s 12 wanted to own an engaging PR property that would help its markets generate PR at a local level – bringing to life the Ballantine’s 12 creative territory of “…leaves an impression by taking you BEYOND”. Among the projects was an Art of Beyond Bar.
Rolf Sachs designed a new glass for the Bar called Double Take. The surface of the whisky glass was frosted and included reversed text which could only be clearly read when the contents of the glass had been drunk and the mirrored coaster accompanying the glass had been used, revealing the Ballantine’s 12 Year Old brand manifesto.
Comes with matching coaster
Featured in The 29th Auction, ended September 1, 2013
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