Compass Box This Is Not A Luxury Whisky
Bottle performance
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Lot number: 173-04881
Winning bid: £300
Compass Box is a London-based independent bottler and blender of Scotch whisky, founded in 2000 by John Glaser. Glaser, a former marketing director at Johnnie Walker and Diageo, established the company with the goal of creating innovative and high-quality blended whiskies. They focus on non-chill filtered whiskies, without added coloring, and often utilize American oak for maturation.
The company’s first release was the blended grain whisky Hedonism, which gained recognition as the World’s Best Grain Whisky in 2008. Other notable Compass Box whiskies include Hedonism, The Peat Monster (originally The Monster), and The Spice Tree. The Great King Street range, including Artist’s Blend and Glasgow Blend, was introduced later.
In 2015, Bacardi became a minority shareholder in Compass Box, further expanding the company’s reach. In 2022, Caelum Capital acquired a majority stake, with Maurice Doyle becoming CEO and Glaser remaining in a guidance role. John Glaser recently stepped down as chief whisky maker, with James Saxon taking over.
Compass Box’s This Is Not A Luxury Whisky is inspired by René Magritte’s 1929 surrealist painting ‘Ceci n’est pas une pipe’.
Consisting of 79% 19-year-old Glen Ord aged in first-fill sherry butts, along with a total of 18% 40-year-old-grain from Strathclyde and Girvan, and backed up with 4% 30-year-old Caol Ila.
Bottled: 07.2015
53.1% ABV / 70cl
Bottle Number: One of only 4992 bottles released
Please note minor creasing and minor scuffs to carton.
Please examine all images of the lot, any packaging and labels carefully and satisfy yourself as to their condition before making a bid.




